Privacy Policy
1. Introduction
This Privacy Policy explains how Artisan Furniture (“Artisan”, “we”, “our”) collects, uses, shares, and safeguards personal information of users in the United States.
We operate strictly as a B2B business. Our customers are resellers and trade partners. End customers (consumers) do not have direct access to our platform. However, we process certain end-customer details provided by our B2B partners only for delivery and fulfilment.
This policy is designed to meet the requirements of California Consumer Privacy Act (CCPA/CPRA) and other applicable state laws.
2. Information We Collect
We may collect:
- B2B Customers (our direct partners):
- Business contact details (name, company, role, phone, email).
- Account credentials (username/password, audit logs).
- Payment and billing information (through secure gateways).
- Communications (emails, tickets, chats, calls).
- Technical information (IP address, device/browser, cookies).
- End Customers (delivery recipients):
- Name, delivery address, postcode.
- Phone number, email (for courier notifications).
- Collected solely for fulfilment of B2B partner orders.
We do not collect sensitive personal information (e.g., SSNs, biometrics).
3. How We Use Information
- Order fulfilment & shipping.
- B2B services: inventory access, ArtisanFlo syncing, ERP systems.
- Payments & invoicing.
- Customer support: including our AI assistant Flo.
- Security & fraud prevention.
- Legal compliance.
- Business operations & analytics (aggregated or de-identified data).
We do not use end-customer data for marketing.
4. How We Share Information
We share data with:
- Courier partners (UPS, DHL) for delivery.
- Payment gateways (e.g., PayPal, iwocaPay).
- Communication platforms (e.g., Twilio, SendGrid).
- Cloud hosting providers (AWS, Azure).
- Approved external developers (subject to NDAs & DPAs).
- Group companies: UK and India for support and fulfilment.
We may also disclose data:
- As required by law, subpoena, or government request.
- In a corporate transaction (merger, acquisition, financing).
5. Sale or Sharing of Personal Information
- We do not “sell” personal information as defined under CCPA.
- We do not “share” personal information for cross-context behavioral advertising.
- We may disclose business contact information for B2B marketing purposes under “legitimate business interest,” but never consumer delivery data.
6. Your Rights (CCPA/CPRA and Other State Laws)
If you are a resident of California (and similar rights may apply in other states), you have the right to:
- Know/Access: request details about categories and specific pieces of personal information we collect.
- Correct: request corrections to inaccurate data.
- Delete: request deletion of personal information (subject to legal/contractual obligations).
- Opt-Out of Sale/Sharing: request that we do not sell or share personal information (we do not, but we provide this right).
- Limit Use of Sensitive Information: not applicable (we do not process sensitive personal information).
- Non-Discrimination: we will not deny services or charge different prices if you exercise your rights.
How to exercise rights:
- Email us at [Insert privacy email].
- Submit a request via our “Privacy Request” form on [artisanfurniture.us].
- Authorized agents may act on your behalf (with proof of authority).
We will verify your identity before fulfilling requests.
7. Retention
- B2B account and financial records: retained for 7 years.
- End-customer delivery data: retained only for fulfilment and legal recordkeeping (up to 7 years).
- Support communications: 3 years.
- Cookies/analytics: see Cookie Notice.
8. Cookies & Tracking
- We use cookies for functionality and analytics.
- We do not use cookies for advertising or profiling consumers.
- See our Cookie Notice for details.
9. Security
We protect data with:
- TLS encryption, secure servers, and cloud hosting.
- Access controls, MFA, and role-based permissions.
- Vendor diligence and contracts.
- Incident response procedures.
10. Children’s Privacy
Our services are not directed to children under 13. We do not knowingly collect data from children.
11. Contact Us
For questions or to exercise privacy rights:
Global Vision Direct Ltd
T/A Artisan Furniture
5th Floor, Watson House
54–60 Baker Street
London W1U 7BU
United Kingdom
Email – finance@artisanfurniture.net
Global Vision Direct Ltd acts as the data controller for all personal data processed across Artisan Furniture’s digital platforms, websites, sub domain Compliance and Policies Hub and services.
If you are a California resident, you may also contact the California Privacy Protection Agency (CPPA): https://cppa.ca.gov/.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted with a new Effective Date.
Must be construed together with the Master Terms & Conditions.
Applies concurrently with the applicable Regional Addendum.
Constitutes an incorporated part of the Compliance & Policies Hub obligations.
