artisan furniture USA

B2B & B2C Long Distance Selling Regulations

  • Homepage
  • B2B & B2C Long Distance Selling Regulations

The following information is provided for the benefit of residents of the U.K.

B2B and B2C long distance selling Regulations

What are the differences in long-distance selling restrictions for B2B and B2C?

What is B2B

The Artisan Firm model is defined as a business selling to other enterprises (B2B). This can be in the form of services, information, or products. Businesses who purchase these items from other businesses add value to them in order to resell them and profit. This can be accomplished by developing new products, such as wheat into bread. They can also simply make minor changes to the product and move on. This form of selling is frequently done in large quantities and necessitates specialised infrastructure. You promote in a variety of ways, including trade shows and business journals. This is not the same as marketing directly to customers on social media.

What is B2C?

Businesses selling to customers are referred to as B2C. This can be in the form of services, information, or products. Coffee shops, clothing stores, and home cleaners are examples of typical enterprises selling goods and services. It can also be e-commerce, which is the sale of goods over the internet. This entails companies selling things to customers via the internet.

Returning items

When a customer changes their mind about a purchase, they can usually receive a refund. Can this company, in turn, demand a reimbursement from the company that originally sold them the goods?

Consumer Contract rules apply to anyone selling goods in the United Kingdom. These are particularly crucial for consumers purchasing items via the internet, and they were designed to boost consumer confidence in the new medium.

B2B transactions are excluded from these rules, although they must still follow e-commerce guidelines. So, what does this mean in practice?

Because of the restrictions, if you sell to a business, you can set and enforce your own return and cancellation policies. This is your terms of service, and it must be written down and followed exactly. It should include information about your return policy. Before starting business, you need also make sure that all of your clientele is aware of it.

In reality, this means that B2B transactions are exempt from Consumer Contract rules and are free to negotiate their own terms.

The Consumer Protection (Distance Selling) Regulations 2000

Consumers can receive a refund under the Consumer Protection (Distance Selling) Regulations 2000, as modified, if they merely change their minds about buying anything. This is true for both products and services. There is no middleman between consumers and corporations. The rules apply to the majority of online transactions of this nature.

What is exempt from the Consumer Protection (Distance Selling) Regulations 2000

  1. Contracts between businesses
  2. Financial services sold at a distance (However, the Financial Services (Distant Marketing) Regulations apply to them). Contracts for the sale of land are number three.
  3. Items purchased via vending machines
  4. Items or services purchased at an auction with the assistance o

Please note that eBay does not qualify as an auction site.

In B2C, the consumer has multiple rights.

They have a seven-day cooling-off period during which they can change their minds about a purchase. In some situations, this could take up to three months.

It does not, however, apply to the following.

  • Perishable commodities such as fresh food and flowers
  • CDs, DVDs, and tapes after the packaging has been opened
  • Newspapers and periodicals
  • Lotteries, gaming, and betting

Return of goods

When the Consumer Protection (Distance Selling) Regulations 2000 apply and a customer notifies the seller before the cooling-off period expires, the customer must treat the product with “due care” and return it to the seller.

This does not mean that the provider can demand the items be returned; instead, they must make the goods available for collection or compensate the customer for the return.

This will not be the case if the provider stipulates in the contract that the customer must return the products at his or her own expense. Only then will it be legal to charge the client for a return.

The provider may not charge the client for returns if the consumer has the right to cancel the contract under other legislation, such as because the items are defective.

What if a supplier refuses to give a refund or take back goods?

Enforcing the legislation is the duty of the Office of Fair Trading and the Trading Standards Departments of local councils in England and Wales.

The Electronic Commerce (EC Directive) Regulations 2002

The aforementioned regulations must be followed in any B2B transaction. They safeguard the rights of customers who purchase items via the internet.

The E-Commerce Regulations apply to “information society services,” which are defined as “any service generally supplied for remuneration at a distance, using electronic equipment for data processing (including digital compression) and storage at the individual request of a recipient of the service.” This is especially true in the case of e-commerce.

  • This refers to business-to-business (B2B) and business-to-consumer (B2C) transactions conducted via the internet, email, or text message.
  • Businesses that use the internet, email, or text messages to promote
  • Companies that supply clients with electronic material or access to a communications network.
  • The E-Commerce Regulations do not apply to direct marketing by phone or fax.

This act imposes these obligations on enterprises.

You must provide the following information when selling:

  • The service provider’s name
  • The service provider’s email address
  • Information about any trade associations in which the company is a member
  • VAT Number
  • Prices that are clear and unmistakable

Companies that trade online in the United Kingdom must also be aware of the Companies Act 2006, which mandates that the following information be made available on websites:

  • The address of the registered office
  • The business’s registration number
  • Registration location

You must include the following information in your emails and text messages if you are sending them for advertising or selling purposes:


  • The fact that the communication is commercial
  • The sender’s name and the person on whose behalf the message is being sent
  • If the message is part of a promotional offer or competition
  • If the message is unsolicited (spam), it must be obvious from the subject line of the email without having to read the email text.

You must also give the consumer the option of printing and saving a copy of your terms and conditions of sale.

According to the E-Commerce Regulations, customers who place orders online must be able to:

  • Have access to the technical procedures that must be followed in order to complete the contract
  • Determine whether the contract will be filled and how to obtain it.
  • Possess the technical capability to detect and repair input errors prior to making the final order
  • Recognize the languages available for contract completion.
  • If necessary, have access to specific codes of behavior
  • Visit the website to view the terms and conditions of sale.

Where does this leave you in practice?

If a business purchases something from another firm, you have no legal right to ask for a return unless the terms and conditions specify otherwise.

If you’re a company that bought anything to use in your business, it’s normally a B2C transaction, and you can return it under the terms outlined above.