US Reseller Guidance on Sale of Goods & Services
1. Introduction
Artisan Furniture is a British brand headquartered in Westminster, London, with a flagship fulfilment centre in Ipswich, UK. For the United States, our operations are supported through fulfilment hubs in New Jersey (East Coast) and California (West Coast). All centres are supplied directly from our community‑driven, SMETA‑audited factory in Jaipur, India. We are Forbes‑featured, Goldman Sachs‑mentored, GMP‑certified, and B Corp compliant. We trade exclusively on a business‑to‑business (B2B) basis with resellers, retailers, and trade partners — never directly with the general public.
This US‑specific guidance explains how American sale‑of‑goods rules apply in B2B contracts, clarifies which consumer protections do not apply, and sets out what resellers can expect from Artisan Furniture. It is explanatory, not contractual; our formal terms of trade are issued separately.
1.1 About USA Establishment
Global Vision Direct Ltd, trading as Artisan Furniture, is incorporated in the United Kingdom and is registered in the United States as a foreign incorporation in the state of New Jersey (not an LLC).
The company is registered at the US federal level and holds an Employer Identification Number (EIN) as well as a D-U-N-S® Number.
The business operates two US fulfilment centres located in Fairview, New Jersey and Compton, California, and banks with Citibank in New York City.
As inventory is held in both New Jersey and California, the business has established sales tax nexus in these states and maintains active sales tax registrations and sales tax numbers in the State of New Jersey and the State of California.
From a tax and compliance standpoint, all US regulatory, tax, and statutory obligations are managed by a US-based registered tax and accounting practitioner – CPA, located in Connecticut.
2. Why This Guidance Matters
The United States legal system provides both federal and state‑level consumer protections, but it also operates under the Uniform Commercial Code (UCC) for commercial transactions. Because Artisan Furniture trades only B2B, consumer‑exclusive rights do not apply to our sales. Instead, our contracts with resellers are governed by the UCC as adopted by each state and by the mutually agreed terms between us. This guidance helps resellers understand what protections are excluded and what responsibilities remain in B2B sales.
3. Consumer Laws That Do Not Apply
The following US consumer rights do not apply to Artisan Furniture’s B2B sales:
- Federal Trade Commission (FTC) ‘cooling‑off rule’ for door‑to‑door sales: applies only to consumer purchases, not B2B.
- State consumer protection statutes designed for individuals or households: not applicable to resellers.
- Other retail refund or exchange rights provided under state law for consumer transactions.
- As a reseller, you may need to comply with these laws when dealing with your own customers, but they do not apply between you and Artisan Furniture.
4. US Legal Framework in a B2B Context
The primary framework for B2B sales in the US is Article 2 of the Uniform Commercial Code (UCC), as adopted by individual states. Key features relevant to Artisan Furniture’s contracts include:
- Implied warranty of merchantability: goods must be fit for ordinary commercial purposes.
- Implied warranty of fitness for a particular purpose: applies when the seller knows the buyer’s intended use and the buyer relies on seller expertise.
- Exclusions: implied warranties may be disclaimed if exclusions are clear, conspicuous, and in writing (e.g., ‘as is’ clauses).
- Remedies: in B2B contracts, remedies are determined by the contract and the UCC, not by consumer protection statutes.
In practice, this means Artisan Furniture’s US resellers operate under UCC rules and contractual terms, not consumer protection law.
5. What You Can Expect from Artisan Furniture
As a US reseller, you can expect that:
- Goods will be merchantable and suitable for ordinary commercial resale.
- Goods will match their description and agreed specifications.
- Title will be transferred properly, with goods free from undisclosed encumbrances.
- Deliveries will be fulfilled from our New Jersey and California hubs efficiently and securely.
- Proven defects or non‑conformities, when promptly notified with evidence, will be addressed fairly (through repair, replacement, or credit).
6. What We Expect from US Resellers
As our trade partner in the US, you are expected to:
- Manage your own obligations under applicable state consumer laws when selling to end‑consumers.
- Handle any consumer cooling‑off, refund, or return rights directly; these do not apply between you and Artisan Furniture.
- Present our products accurately in your channels using the information we provide.
- Raise product issues promptly, with evidence, so they can be resolved efficiently.
- Respect agreed commercial terms, including delivery and payment schedules.
7. Conclusion
This US‑specific reseller guidance clarifies which rights and obligations apply in a B2B relationship with Artisan Furniture. It distinguishes between consumer protections, which are not relevant, and commercial protections, which are governed by the UCC and contract. It is explanatory only and not a terms of trade document. Our binding contractual terms are provided separately. By following this guidance, resellers can confidently manage their own responsibilities under state law while working effectively with Artisan Furniture.
8. Disclaimer
The information set out above is provided solely for general informational and contextual purposes and is intended to offer a high-level overview only. It does not constitute, and should not be construed as, legal advice, tax advice, accounting advice, or professional guidance of any kind.
Artisan Furniture / Global Vision Direct Ltd is not authorised, licensed, or permitted to provide legal, taxation, accounting, sales-tax, or regulatory advice. No representation is made that the information provided is complete, accurate, or applicable to any specific individual or business circumstance.
All taxation, accounting, regulatory, and compliance matters are highly fact-specific and depend on individual circumstances, jurisdictions, and applicable laws and regulations, which may change over time. Any actions or decisions taken based on this information are done entirely at the recipient’s own risk.
Recipients are strongly advised to seek independent advice from appropriately qualified professionals, including but not limited to licensed tax advisors, chartered accountants, certified public accountants (CPAs), legal counsel, or other regulated specialists, before making any decisions or taking any action.
No liability whatsoever is accepted for any loss, damage, cost, or consequence arising directly or indirectly from reliance on this information.
Must be construed together with the Master Terms & Conditions.
Applies concurrently with the applicable Regional Addendum.
Constitutes an incorporated part of the Compliance & Policies Hub obligations.
